Our team and our mission

We care about sustainability. We're working hard behind the scenes every day.

And now you can meet us! Have a look below who we are. How diverse we are (and want to be). And what our mission is!


Ever wondered who that friendly voice is that is there to help you with all your issues? It's Philipp! He has been a major help with us to make sure your orders reach you as smoothly as possible.


Write something nice about yourself :)


Our very own Quality Manager India. Ajay brings more than 25 years of experience in the fashion industry. He helps us to keep offering you high quality products. And he makes sure all our products are being made in an ethical way!


Our founding father: Jan made the switch from fast fashion to start Honest Basics in 2018. He is focused on product development and running the business side of things.

Diversity at Honest Basics

We aim to be a brand for everyone. That starts of course with our own culture and the people that are a part of Team Honest Basics. We can only be an inclusive brand, if people from different cultures have a change to pitch in and help shape our product offer and our communication to you!

We believe that (for a tiny brand) we're doing well in terms of diversity in some areas. But other areas still clearly need improvement.


  • Different nationalities. 2 German, 1 Indian and 1 Dutch.
  • 50% of people are on the LGBTQ+ spectrum

Needs to improve:

  • We need to hire more women! For future hires we will definitely give priority to people who identify as women.
  • Racial mix: 70% white, 30% non-white (Indian and mixed). We think this is okay for now, but we definitely will keep an eye on representing different cultures and races as we slowly grown our team.

Look here for job openings at Honest Basics.

Our mission

We're on a mission to make sustainable fashion accessible to everyone. The following 6 questions are from this wonderful book on branding. It has helped us to write down very clearly who we are and why we are here. So we decided to publish it. Written in the summer of 2019 by Team Honest Basics :)...

Why are we here?

To give consumers an alternative. Everyone should have the opportunity to make a positive impact through consumption. We’re here to show that it is possible to make sustainable fashion for everyone. And to change the industry system which is destroying our planet. We want to be at the forefront of innovation in sustainable fashion, leading the change in our industry.

What do we do and how do we do it?

We make the most sustainable products. And offer them at accessible price points. We are nerds of sustainability: pushing ourselves, our suppliers and through that the industry forward. We want to become more sustainable every season.

We are honest, happy and positive. We want to build long-lasting relationships that are based on mutual trust. With customers and with external stakeholders like factories.

What makes us different?

Honest Basics offers maximum sustainability at affordable price points. We focus on basics, not on hype driven products, because here we can make the most impact. We take a very commercial approach. Because we want to grow our reach as fast as possible. So the maximum amount of people have the opportunity to enjoy maximum sustainability.

Who are we here for?

People like us. Conscious, young and motivated to do more.

What do we value the most?

Honesty. Positivity. Curiosity. Maximum sustainability.

Honesty translates to our community of customers: we give honest answers. We don’t trick people with fake sustainability. Honesty also applies to the way we produce: we have the best intentions for the entire supply chain. We don’t shy away from the bad things, but we look at them and try to fix them as soon as possible.

What’s our personality?

Young. Open-minded. Dynamic. Generous. Trust-worthy.

Questions or compliments? Write us a message at info@honest-basics.com. Greetings from Berlin!

-x- Team Honest Basics