🌿 Our vision 🌿

We offer basics that are better for our planet and the people living on it. True sustainability doesn’t just mean doing “some organic cotton” and calling it a day. It means getting into the nitty gritty of fashion production and the science behind sustainable development. 🔍 It means deep-diving and truly understanding all the different certifications and industry programs that are out there. 

We are very nerdy about sustainable fashion. We don’t shy away from the very detailed discussions about fashion production. It’s a lot of work! But we’re happy to do it because we’re passionate about everyone being able to access affordable sustainable fashion. 

One day and one small step at a time!! 💪🏽

Our foundational values are: 

  • Accessibility

The idea for Honest Basics was born out of our own personal frustration: why is it so hard to find cool and sustainable basic articles? And once you find them: why are they so expensive?

We create our products by finding the perfect sweet spot between the most sustainable options out there, while keeping the materials and the production process cost-efficient. 


  • Honesty
  • We value open and honest communication with our customers and suppliers. Honesty also applies to the way we produce: we have the best intentions for the entire supply chain. We are working everyday on maximizing our sustainability, but rest assured that if we ever encounter issues or need to make difficult decisions, we will take you with us in the decision process, for example through our blog: Small Steps. 

    Furthermore, we know that you as our customer want to be able to check if we’re walking the walk, so we take great care to provide transparency in our supply chains and regarding the certifications our products and suppliers hold. Please find those here

  • Curiosity
  • Like we said, we’re nerds! 🤓 We love discovering new sustainable solutions to use in our production and consider our curiosity an important tool in pushing the envelope forward in the possibilities of providing affordable sustainable basics. We analyse the durability of former products and discover ways to improve on production methods and materials for future products.

    Sustainability is a journey and we are not yet at our destination.

  • Maximized Impact
  • We consistently check in and measure our impact throughout our supply chain. This concerns the different steps in the production process, as well as how we ship your order or communicate to you on how to take care of your honest basics.

    We take a holistic and dynamic approach to our impact so that we can assure to you that you’re buying a good product. 📈

    But how do we put all this into practice? 

    For more detailed information on our sustainability journey, please click through the rest of the links in the overhead menu. 🌼



    Questions or compliments?
    Write us a message at info@honest-basics.com.
    Greetings from Berlin!
    -x- Team Honest Basics