Ons pad naar duurzaamheid

Tencel: trial and error

What is Tencel and why should you care? Tencel (also known as Lyocell) is an eco-friendly form of viscose. Normal viscose is not a very eco-friendly material. Tencel has the same smooth & silky...

Why we hate to be accused of greenwashing.

To us these accusations sting. Because it is the exact opposite of what we are trying to do. We’re not hiding anything, like so many others are clearly doing. We launched the brand to make a differ...

Does “100% cotton” mean a garment is plastic-free?

Does “100% cotton” mean a garment is plastic-free? No, most likely it doesn’t. 

BLACK FRIDAY

We donated 2 Euros per sold t-shirt to the Berliner Kaeltehilfe. This organization is close to our heart as we see soooo many homeless people here in Berlin and the winters get really cold.

Our set-up in Bangladesh.

We’ve received several questions from customers on how and where our t-shirts are made. The short version: the Honest Basics team works through a German agency. The agency helps us to develop and p...

Honesty is the best policy.

To make this a success we need to be open and transparent towards our customers and critics about what we are doing. How else can we proof that we really are a better alternative?

Why we care about sustainability.

As 'millennials' we are supporters of sustainability. Where possible we buy bio and take care not to leave the water running when brushing our teeth. About a year ago we realized that passive suppo...